A PR person isn’t supposed to become the story, but that’s exactly what happened to Teneo CEO Declan Kelly after he was caught on video napping at Super Bowl LIV.
Karisa Maxwell, deputy editor of content marketing at streaming platform DAZN, tweeted a video of a man snoozing with his mouth wide open on Sunday, quipping, "Somehow, this man is sleeping through the #SuperBowl. We’re still only in the first quarter." New York Times reporter Amy Chozick then identified Kelly as the fan taking "the world’s most expensive nap." Maxwell’s video has been viewed 7 million times, liked 90,000 times and shared 14,000 times.
Here’s how eight brands reacted to the viral video of Kelly.
Even we know this isn’t a time to be sleeping...— Sleep Number (@sleepnumber) February 3, 2020
Chuck E. Cheese
2,000 TICKETS TO THIS MAN.— Chuck E. Cheese (@ChuckECheese) February 3, 2020
Heinzzzzzzzzzzzzz...— Heinz Ketchup (@HeinzKetchup_US) February 3, 2020
*when you just coached four junior basketball games, put away holiday decorations, made a Walmart run and then remembered you bought a ticket to the Big Game*— Walmart (@Walmart) February 3, 2020
He knows what's up. ?? pic.twitter.com/oWXbsP1okd— Threadless (@threadless) February 3, 2020
Get this man a Perrier. STAT!— Perrier USA (@PerrierUSA) February 3, 2020