Went wild, people did, when Baby Yoda appeared in the first chapter of Disney+’s The Mandalorian in November. And social media went nuts when Mr. Peanut came back from the dead as Baby Nut in Planters’ Super Bowl LIV spot.
Is de-aging a mascot the quickest way into a consumer’s heart? Can’t you just picture a baby Colonel Sanders with a little goatee? Tell us what brand mascot you’d like to see as a tyke.
First, there was Baby Yoda. Now, #BabyNut is here. Which other mascot do you want to see de-aged?— PRWeek US (@PRWeekUS) February 3, 2020