SACRAMENTO, CA: KP Public Affairs has named Patrick George a partner after a decade-long tenure at the firm.
George is the leader on accounts in healthcare, education, technology and California state agencies. Managing partner Michael Burns said in a statement that George is expanding KP’s capabilities in health IT, infectious disease management, machine learning and online education.
George is based in Sacramento and reports to Burns while overseeing accounts including Quest Diagnostics, Pepperdine University, and OB Hospitalist Group. His promotion was effective at the start of the year, giving KP seven partners. The agency has 29 staffers.
"Our firm is half lobbying and public affairs," George said. "Fortunately, both sides are growing, which has opened the door for people like [MacLeod] and I to assume greater leadership in the firm."
George noted a "sharp upturn in PR" in recent years, but declined to break out specific revenue numbers.
Before joining the firm in 2010 as MD, George was a media director at Burson-Marsteller, working on corporate and consumer outreach for clients such as McDonald’s, Gatorade and Accenture, according to a statement.
KP also named Alison MacLeod, who joined the firm in 2006, as a partner a year ago.
On its website, KP claims to be the largest public affairs and advocacy firm in California. It earned $7.2 million by representing Citigroup, Google and others, according to nonprofit journalism outlet Cal Matters.
This story was updated on February 3 with additional information.