Mr. Peanut's Super Bowl funeral: Does it need to be canceled?

Should Planters stick with its plan, in the wake of Kobe Bryant's death?

Screenshot from Planters' "Road Trip" ad.
Screenshot from Planters' "Road Trip" ad.

Mr. Peanut’s funeral is still planned for the third quarter of Super Bowl LIV on Sunday, although Planters has paused paid advertising and PR outreach for the campaign. But does anyone still have an appetite for it, following the tragic death of NBA legend Kobe Bryant?

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