NBA legend Kobe Bryant, who was killed in a helicopter crash in California on Sunday, also had a massive impact on culture off the court.
In the day since Bryant’s death was confirmed, tributes from brands that worked with him, and those that were just inspired by the longtime Los Angeles Laker, have been flooding social media.
In his playing days, Bryant had endorsement deals with brands including Nike and previously Adidas, as well as McDonald’s, Sprite, Nintendo and Turkish Airlines.
He also cofounded venture capital firm Bryant Stibel with Web.com founder Jeff Stibel. The firm has more than $2 billion in assets, with investments in dozens of technology, media and data companies, such as Fortnite creator Epic Games, digital payment company Klarna and household products firm The Honest Company. Bryant also made millions of dollars through his investment in sports drink Body Armor, which in 2018 boosted its valuation by selling a stake to Coca Cola, according to CNN.
Here’s how brands remembered the star on social media.
Mamba Forever. pic.twitter.com/wIchSUwFM2— Nike (@Nike) January 26, 2020
The adidas family’s hearts are with the families, friends and all those affected by today’s tragedy. Kobe was a true legend that inspired others beyond the boundaries of the game. He will be greatly missed.?— adidas (@adidas) January 27, 2020
Mamba forever. pic.twitter.com/u6MTnyux9K
Words cannot express the heartbreak we feel right now. Kobe Bryant was more than a legend to us. He was an incredible friend to the entire BODYARMOR team and a devoted family man & father. Our thoughts and prayers are with Kobe’s family and everyone affected by this tragedy. pic.twitter.com/d85ULa2HyX— BODYARMOR (@DrinkBODYARMOR) January 26, 2020
A legend gone too soon ?? Our hearts are with Kobe Bryant’s family today. pic.twitter.com/ActVmKMVOI— Nickelodeon (@Nickelodeon) January 26, 2020
Today we mourn the loss of our friend Kobe Bryant. Sending our thoughts and prayers to the Bryant family. ♥? pic.twitter.com/fwT4yj7Ud7— Sesame Street (@sesamestreet) January 26, 2020
We join fans and the @NBA community to mourn the loss of Kobe Bryant. Kobe shared his leadership & motivation at SAPPHIRE NOW in 2017 & inspired us to run at our best. Our deepest sympathy to the families of Kobe, his daughter Gianna & their fellow passengers. #RIPKobeBryant pic.twitter.com/3ctWSQpJPd— SAP (@SAP) January 27, 2020
??Top searches today: surreal, mamba, legend, humility, heartbreaking— Merriam-Webster (@MerriamWebster) January 26, 2020
Tonight, LAX’s pylons will be lit in purple and gold in memory of Kobe Bryant, his daughter and all those who were with them in today’s unthinkable accident. Kobe was in many ways a symbol of Los Angeles and we join his family, fans and city in mourning all who were lost today. pic.twitter.com/HGX5AaSDBG— LAX Airport (@flyLAXairport) January 27, 2020
City of Los Angeles
City of Miami
"Everything negative - pressure, challenges - is all an opportunity for me to rise."— City of Miami (@CityofMiami) January 27, 2020
- Kobe Bryant ???? pic.twitter.com/6ZKB7XRHAV
Marketing and PR pros also paid tribute to Bryant.
Our whole community is reeling from the loss of #Kobe, Gianna and our school friends who we just learned were on the helicopter.— Marisa Thalberg (@ExecutiveMoms) January 27, 2020
While the world mourns a legend, we are mourning Kobe the local dad and girls coach, and those lost with him ??
Kobe’s work ethic, ambition, competitiveness and drive have always been the basis for how I have tried to approach my career. #TheBlackMamba was a winner. Even when he lost. Perhaps more so because it it fueled him. His fierceness and commitment will be missed but not forgotten.— jackson jeyanayagam (@jacksonjey) January 27, 2020