Behind the scenes at the 2020 World Economic Forum in Davos

PRWeek VP and editorial director Steve Barrett attended the conference in Switzerland.

  • Richard Edelman introduces the panel for the Edelman Trust Barometer 2020.

    Richard Edelman introduces the panel for the Edelman Trust Barometer 2020.

  • Ariadne Getty interviewed by transgender model Geena Rocero at an event hosted by GLAAD.

    Ariadne Getty interviewed by transgender model Geena Rocero at an event hosted by GLAAD.

  • THE CPG CEO panel featuring Alan Jope (Unilever), Ramon Laguarta (Pepsico), Judith McKenna (Walmart) and Mark Schneider (Nestle).

    THE CPG CEO panel featuring Alan Jope (Unilever), Ramon Laguarta (Pepsico), Judith McKenna (Walmart) and Mark Schneider (Nestle).

  • Mountain views at the World Economic Forum in Davos, Switzerland.

    Mountain views at the World Economic Forum in Davos, Switzerland.

  • Ellen MacArthur Foundation CEO Andrew Morlet introduces the climate change session in the Sustainable Development Goals tent.

    Ellen MacArthur Foundation CEO Andrew Morlet introduces the climate change session in the Sustainable Development Goals tent.

  • Panelists for the Future of Work event, hosted by the Female Quotient.

    Panelists for the Future of Work event, hosted by the Female Quotient.

  • Hanwha climate change signage at Davos.

    Hanwha climate change signage at Davos.

  • High-level CPG CEO panel at the SDG Climate Change session.

    High-level CPG CEO panel at the SDG Climate Change session.

  • View from the Promenade at the World Economic Forum in Davos.

    View from the Promenade at the World Economic Forum in Davos.

  • Participants for the U.S. Hispanics as a Pivotal Component of Your Globalization Strategy session.

    Participants for the U.S. Hispanics as a Pivotal Component of Your Globalization Strategy session.

  • CEO Sarah Kate Ellis introduces the GLAAD session on LGBT presence in advertising.

    CEO Sarah Kate Ellis introduces the GLAAD session on LGBT presence in advertising.

  • Panelists at the U.S. Hispanics event: Claudia Romo Edelman, Brian Sikes, Cid Wilson, David Kenny and Alan Murray.

    Panelists at the U.S. Hispanics event: Claudia Romo Edelman, Brian Sikes, Cid Wilson, David Kenny and Alan Murray.

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PRWeek's Steve Barrett spent the week in the scenic mountains of Davos, Switzerland, for the World Economic Forum.

He chatted with Richard Edelman on the release of the 20th Edelman Trust Barometer, and spoke with executives from PayPal, J&J and GLAAD for the PR Week podcast.

Read Steve's takeaways from the event here.

See photos from the conference above.

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