Reputation consultancy The Mavericks India has won the national PR mandate for Italian coffee brand Lavazza in India.
Chetan Mahajan, founder & CEO of The Mavericks said, "This win is testimony to the kind of campaigns we’ve been able to build for some of our clients in the last 18 months, since our inception in May 2018."
Headquartered in Delhi, the agency brands itself as a consultancy and extended team rolled into one.
Meanwhile, Rachna Anbumani, VP at Lavazza India, said: "We are extremely delighted to bring a young agency such as The Mavericks on board to manage the brand’s reputation in India. The creative ideas they’ve been able to bring to the table is going to help us target our B2B and B2C audiences differently."
Click here to subscribe to the FREE Asia PR & comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the Asia bulletin, email Surekha.Ragavan@haymarket.asia