Some 60 per cent of the company has, in effect, been sold to an Employee Ownership Trust in a move that could result in staff receiving double-digit bonuses in future years.
Announcing the decision this month, managing partner Ben Shimshon commented: "We believe that doing our bit to help build a more inclusive economy also makes sound business sense. Our people are the core of the fantastic business we’ve built over the last decade."
He said: "By giving everyone at BritainThinks a share in our future success, we want to encourage and reward their entrepreneurialism, professionalism and dedication. We are more optimistic about BritainThinks' future than ever, and look forward to an even more successful 2020."
In the short term, the change in ownership means that all members of staff will be entitled to earn up to £3,600 in bonuses each year income tax-free.
In the longer term, with the company seeking to achieve 10 per cent annual growth, once deferred payments to the agency's founders have been made the company will be looking to share about £600,000 of profit each year with staff.
Founded in 2010, the agency's clients range from the BBC and government departments such as the Home Office and Cabinet Office to fast-food chain McDonald's and Lloyds Bank.
The decision by BritainThinks to give its staff a stake in the business is part of a growing trend by PR companies to share the spoils of success with their employees.
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