Gail Becker, founder and CEO at Caulipower and a former Edelman executive, is pushing back against haters in a unique rendition of Celebrities Read Mean Tweets.
The popular Jimmy Kimmel segment features celebs reading, and laughing at, mean tweets about themselves.
Becker, who founded Caulipower in 2017, decided to perform her own rendition of the skit, standing in for cauliflower, which has had no one to defend it against vicious Twitter trolls.
"Pizza. Pizza is beauty. ??? *except cauliflower, that can f*** off," reads one hilariously over-the-top tweet, prompting Becker to reassure the poor veggie that it’s beautiful to her.
Other tweets accuse cauliflower pizza crust of being invented by Satanic worshippers -- which Becker neither confirmed nor denied -- and another that states that cauliflower is a decoration, not a food.
In short, it may seem as if Becker has her work cut out for her in convincing people that cauliflower crust pizza and other veggie-based products are pretty good and good for you, but the reality is that the team had to work hard to find folks who really hate cauliflower with a passion.
"There’s no reason why pizza has to be bad for you," said Stuart Smith, Caulipower chief marketing and growth officer. "The conversation online is 99% positive; it’s really the die-hard cheese-and-meat pizza eaters who pray to God to keep cauliflower away from their pizza that were negative."
Caulipower itself grew from $5 million in revenue in 2017 to more than $95 million in 2019, showcasing the demand for the product despite its alleged devilish origins.
This story first appeared on campaignlive.com.