PRWeek understands pitches have taken place as the group seeks an agency partner to help with campaigns to mark its upcoming 50th anniversary.
A spokesperson for Virgin Group said: "We are currently in discussion with a couple of creative agencies (not specifically PR agencies), but no appointment has been made."
The multibillion-pound conglomerate, which has subsidiaries including Virgin Media, Virgin Care, and Virgin Holidays, began trading in 1970 when Sir Richard Branson launched a mail order business selling records by post.
The first Virgin Records shop opened a year later on Oxford St, London, and a recording studio opened doors a year after that.
In the 1980s, Virgin Airlines launched and the business moved into packaged holidays, before expanding into trains, heath and fitness, among other areas, in the following decades.