L'Oréal brands appoint consumer agency to handle UK PR

Communications consultancy Aisle 8 has been appointed to handle the PR for L'Oréal brands Vichy and Roger&Gallet after a multi-agency pitch.

Aisle 8 has won a consumer PR pitch for L'Oreal brands Vichy, above, and Roger&Gallet.
Aisle 8 has won a consumer PR pitch for L'Oreal brands Vichy, above, and Roger&Gallet.

The agency will develop a product launch for skincare brand Vichy and perfume brand Roger&Gallet. Each launch will feature a multi-layered campaign that includes experiential, influencer, news and feature placement.

Aisle 8 founder and director Lauren Stevenson said: "We are delighted to work with the Vichy and Roger&Gallet teams at L’Oréal, as the two brands join our growing beauty and lifestyle divisionm" she said.

"Vichy is steeped in science and leading research into the skin, whilst Roger&Gallet evoked many childhood memories for our team with the fragrances and signature round soaps."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in