10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

by Jennifer Bell
The 7 Lines map logo (Courtesy Ministry of Cabinet Affairs and The Future)
The 7 Lines map logo (Courtesy Ministry of Cabinet Affairs and The Future)

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