GE2019 reaction: 'Simplistic populist lines' work, 'hive mentality toxic', ethical comms under threat

PR industry leaders are not overtly shocked by Boris Johnson's decisive election victory, but are concerned about some of the campaign tactics deployed and what this means for society.

by Arvind Hickman

Boris Johnson's simple election campaign messaging proved effective as he secured a landslide election win. (Main photo: Chris J Ratcliffe, thumbnail Ben Stansall/Getty Images)

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