That, at least, is the preliminary assessment of Jackie Cooper PR founding partner Robert Phillips, who has thrown his weight behind an ambitious fundraising push, launched last month, by children's charity Kids Company.
The aim is 'to get Kids Company adopted as the creative industries' charity of choice' - specifically to raise £100,000 by Christmas and then 'millions' next year. One early success saw the group adopted by London's Evening Standard as its charity of choice for the festive season.
Phillips says that within the creative industries, donations from design and PR professionals have thus far surpassed the volume of cash given by individuals from sectors such as advertising.
But, lest anyone in the creative sector thinks they can keep their hands firmly in their pockets, Phillips warns: 'Watch out, you're about to be nobbled in 2003.'