Typical of this trend was the appearance in a Daily Mail Xmas shopping special of Le Fevre Communications MD Angie Moxham.
The aim of the article - entitled 'We've got Christmas all wrapped up!' - was to take a closer look at just how busy career women plan seasonal present buying.
Moxham details visits to various outlets in the hunt for presents, including mentions for Le Fevre clients Currys ('treating myself to a double oven... to cook a 20lb turkey) and McCord (perfect for 'home furnishings for my brother').
Even on-off client Woolworths, where 'hundreds of pounds' have been splashed, sneaked in a mention by the loyal PRO.
'I think most PR consultants would support their clients. Providing you don't take the Michael, I think it's valid to mention clients, as long as it's the truth,' Moxham says.
