Case study: Using humour to break the taboo over talking about lung cancer

A stand-up comedian might not be the most obvious individual to front a campaign about lung cancer, but the decision to do just that has paid off for Virgo Health.

by Jonathan Owen
Comedian John Ryan was chosen by Virgo Health to raise awareness for the Roy Castle Lung Cancer Foundation
Comedian John Ryan was chosen by Virgo Health to raise awareness for the Roy Castle Lung Cancer Foundation

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