Middle East PR pros still most commonly use AVEs for measurement - Census
More of the region's PRs use advertising value equivalent (AVE) than elsewhere in world, reveals landmark report, while digital and strategy is of increasing importance to practitioners.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>