When the world’s highest paid boyband flew business class on Singapore Airlines last week, it seemed that they were not immune to luxury amenities and features. The band raved about everything from foldable beds to the steamed pork they were served.
According to Singapore-based social listening company Circus Social, searches for the terms "Singapore Airlines" OR "singaporeairlines" or "SIA" OR "#SIA" or "#singaporeairlines" or "sq" or "#sq" or "@Singaporeair" spiked between November 18 and 24, an increase of 255% from the previous week.
I just saw it's Singapore Airlines. Bts are coming to Singapore to film their reality show?? Fr???? pic.twitter.com/QBZk1a1IBb— ? ? ? (@veautaefulkook) September 16, 2019
As a comparison, here are the number of (worldwide) mentions on websites, Twitter, Facebook, YouTube, forums, and blogs in the weeks leading up:
October 28 – November 3: 900
November 4 –10: 1600
November 11 – 17: 10600
November 18 – 24: 37600 (an increase of 255% from the previous week)
With regards to Google Searches, Google Trends results on this topic showed that it peaked on the 21st of November.
Click here to subscribe to the FREE Asia PR & comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the Asia bulletin, email Surekha.Ragavan@haymarket.asia