Searches for Singapore Airlines spike following BTS love

The world's biggest boyband raved about the airline's business class features to their legions of fans - a PR dream for any brand.

When the world’s highest paid boyband flew business class on Singapore Airlines last week, it seemed that they were not immune to luxury amenities and features. The band raved about everything from foldable beds to the steamed pork they were served.

According to Singapore-based social listening company Circus Social, searches for the terms "Singapore Airlines" OR "singaporeairlines" or "SIA" OR "#SIA" or "#singaporeairlines" or "sq" or "#sq" or "@Singaporeair" spiked between November 18 and 24, an increase of 255% from the previous week.

As a comparison, here are the number of (worldwide) mentions on websites, Twitter, Facebook, YouTube, forums, and blogs in the weeks leading up:

October 28 – November 3: 900
November 4 –10: 1600
November 11 – 17: 10600
November 18 – 24: 37600 (an increase of 255% from the previous week)

With regards to Google Searches, Google Trends results on this topic showed that it peaked on the 21st of November.


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