Measurement experts: Influencer costs not rising, but brands need courage to negotiate better rates

Influencer marketing has become commoditised, but reports that its cost is skyrocketing are wide of the mark and the industry needs to look beyond follower counts.

by Arvind Hickman

Measurement panel (L-R): Rahul Titus, Lucy Hart, Leah Whitfield, Lizzie Rabone and chair John Harrington

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