Case study: Backlash against cancer charity campaign turned it into a talking point

A controversial campaign by Cancer Research UK (CRUK), which was condemned as "fat-shaming" as well as "harmful" and "misleading" by its critics, rose to the top of the news agenda - with the backlash serving to generate additional publicity.

by Jonathan Owen
Cancer Research UK's controversial campaign posters likening obesity to smoking
Cancer Research UK's controversial campaign posters likening obesity to smoking

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