'There was the very real risk of blowing all Seven Dials' Christmas lights' - Behind the Campaign with Golin's 'Twinkle Twinkle Little Heart'

PRWeek takes a close look at a successful campaign. This week Alex Wood, executive creative director at Golin, talks about disrupting Christmas shopping for a good cause in the PRWeek Award-winning 'Twinkle Twinkle Little Heart', for the charity Tiny Tickers.