Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

Is this South Dakota campaign a meth?; Salvation Army responds to Chick-fil-A.

Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

A campaign in South Dakota is raising eyebrows. South Dakota Gov. Kristi L. Noem (R) unveiled the "Meth. We’re On It." awareness initiative on Monday to address the state’s methamphetamine crisis. But the campaign’s tagline (and its obvious double meaning) has been met with backlash and ridicule. Noem tweeted in response Monday night, "Hey Twitter, the whole point of this ad campaign is to raise awareness. So I think that’s working." The state paid Minneapolis-based ad agency Broadhead $449,000 to create the campaign.

Chick-fil-A is ending donations to two organizations that have been criticized for being anti-LGBTQ: The Salvation Army and the Fellowship of Christian Athletes. Instead, the fast-food chain said it will work exclusively with organizations that focus on education, homelessness and hunger. The Salvation Army responded with a statement noting that it is the largest social services provider in the world and that it serves millions of members of the LGBTQ+ community. Texas Gov. Greg Abbott (R) tweeted that he was headed to a different restaurant for dinner, in response to Chick-fil-A’s move.

Amazon’s employee relations team is starting to bring on comms strategists. Jeremy Tunis stepped into the role this month, reporting to Veronica Mars, senior program manager of Amazon’s employee relations department. He is the second comms strategist hired by Amazon’s employee relations team in two months. In October, Alejandra Owens also joined the department. PRWeek has all the details.

A lot was covered at PRWeek’s PRDecoded conference in Chicago last month. We have created an eBook that includes takeaways from this year’s event, which brought together CEOs, CMOs, CCOs and agency thought leaders for an essential conversation on how to deliver the powerful message of purpose with strength, conviction, authenticity and maximum impact. Access the latest PRWeek eBook here.

Our next big event, the PRWeek Hall of Fame, is coming up on December 9. One of the six inductees we are celebrating this year is Weber Shandwick veteran Andy Polansky, who was recently elevated to chairman and CEO of holding company Interpublic’s Constituency Management Group, succeeding the retiring CFO Frank Mergenthaler in the CMG role. Polansky told us what keeps him excited about working in the PR industry.

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