'Prince Andrew interview will reign as a masterclass in PR disasters for some time' - industry reaction

PR professionals have been left gobsmacked by the tactics and execution of Prince Andrews' BBC interview about his relationship with convicted sex offender Jeffrey Epstein, labelling it one of the worst PR disasters of all time.

by Arvind Hickman

PR experts believe Prince Andrew will regret his decision to give a controversial BBC interview (©LILLIAN SUWANRUMPHA/AFP via Getty Images)

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