MINNEAPOLIS: Target has hired Aaron Komo as social media manager.
Komo joined the Minneapolis-based retailer this month. He was not available for comment, but a Target representative confirmed his hire.
He has worked at Carmichael Lynch Relate since 2017, most recently as senior social engagement specialist. He was co-chair of Clout, the agency’s internal LGBTQIA+ group.
Target hired Ketchum this year for an account consolidating work previously handled by several agencies that was focused on product and corporate communications. The retailer narrowed down agency candidates with a multi-round RFP process that began in January.
Target’s Q2 comparable sales grew 3.4% with digital channel sales up 34%. Total revenue of $18.4 billion increased 3.6% from $17.8 billion last year. The retailer beat analysts’ earnings as its profit increased 17% in the quarter, according to CNBC.