Poundland scraps in-house comms function, hires new agency led by ex-PR chiefs

Poundland has disbanded its in-house comms function, and moved control of consumer PR to a new agency co-founded by the retailer's former corporate brand and PR manager and an ex-Asda comms chief, PRWeek has learned.

by John Harrington
Poundland has leaned heavily on social and PR for its Elves Behaving Badly campaign to save advertising costs.
Poundland has leaned heavily on social and PR for its Elves Behaving Badly campaign to save advertising costs.

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