John Legend may have been crowned this year’s Sexiest Man Alive by People magazine. But there's one group that may have been overlooked in the judging: male brand mascots.
Maytag is making the case that its brand mascot was passed over with an advertising spread in People’s annual issue and media and influencer relations touting the Maytag Man for his reliability.
Would you have voted for him? Or do you have your eye on another sexy brand mascot?
Who is the Sexiest Brand Mascot Alive 2019?
— PRWeek US (@PRWeekUS) November 13, 2019