Tropes can only get you so far - is lack of original thinking hampering campaigns?

They say there's no such thing as an original idea any more. But at what point does a campaign concept move from homage or 'trope' to outright idea theft?

by John Harrington

(Clockwise from top left) 'Emma' (2019), 'Meet Graham' (2016), 'Sinking House' (2019), 'Floating House' (2015)

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