Iceland, Asda, Aldi and... drum rolls please, Argos: PRWeek panel on Christmas campaigns

Which major retailer has set a new precedent with its 2019 campaign? Which tugs on zero heartstrings or goes all-out woke? Which hits all the right notes or gets called out for picking on sprouts? PR experts scrutinise the first batch of festive campaigns.

by PRWeek UK staff

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