'We were way out of our PR comfort zone' - Behind the Campaign with Samsung #TVBlackout by Taylor Herring

PRWeek looks behind the scenes at a successful campaign. This week we speak to Peter Mountstevens, managing partner and CCO at Taylor Herring, who discusses the recent PRWeek Award-winning #TVBlackout - the Launch of Samsung QLED TV.

by PRWeek UK staff
'PR can compete against ad-land and win' - one of the campaign lessons
'PR can compete against ad-land and win' - one of the campaign lessons

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