With more than 117,000 tonnes of plastic packaging going unrecycled in the UK at Christmas, in addition to the tinsel, baubles, crackers and unwanted gifts that end up in landfill dumps every year, Buyagift is aiming to minimise seasonal waste.
The brand is working with influencers in the sustainability space, including Natalie Glaze, Signe Hansen and the Zero Waste Doc, to create informative and actionable content that will help educate the public on how to forgo wasteful practices.
The campaign was created by Crest Communications. Agency director and co-founder Rhiannon Evans-Young said: "We all know that more and more people are actively looking for ways to reduce their impact on the planet. Buyagift already offers minimal-waste gifting by virtue of offering experiences, which the company then carbon-offsets."
The offsetting is done in partnership with Cool Earth, an organisation that works to protect some of the world's most endangered rainforests.
Matthew Owen, director at Cool Earth, said: "By helping to protect rainforest in the Peruvian Amazon with Cool Earth, Buyagfit is helping the [indigenous] Asháninka [people] to protect over 61,000 hectares and store over 10,000,000 tonnes of carbon.
"From empowering local communities to protecting carbon-storing trees right around the tropics, Buyagift's campaign is ensuring the future of Earth's rainforest is a green one."
"When it comes to sustainability, the time is now," said Dan Mountain, chief executive of Buyagift.
"That’s why we've launched a minimal-waste Christmas campaign: to educate the public on the many ways they can reduce the waste they're producing over Christmas, so the festive season is both joyful and sustainable. We're not just encouraging thoughtful gifting, but thoughtful shopping, cooking and living."
Buyagift's Sustainable Christmas Market will take place on Sunday 1 December at Core Clapton, East London. It will include sustainable brands and innovators, and free minimal-waste workshops.