7 brands getting in on OK, Boomer

You know, the term is the equivalent of rolling your eyes at someone older.

OK, Boomer, one of the latest memes to sweep the internet, is a viral phrase that millennials and Gen Zers are using to clap back at those close-minded and out-of-touch Baby Boomers. 

And it was only a matter of time before brands picked up on it. Here’s how seven used the expression this week.

Natural Light

Four Loko

GameStop

Indiana Pacers 

Dictionary.com

G Fuel 

Mr. Peanut

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