Breakfast briefing: 5 things for PR pros to know Tuesday morning

Popeyes chicken sandwich stabbing; PewDiePie is more popular than LeBron; New tech fights deep fakes; Tonight Show producer enters politics; French wine sent to space.

A man was killed in an argument over a Popeyes chicken sandwich a day after the fast food chain reintroduced the item to its menu. The Washington Post reports that the 28-year-old was stabbed Monday night at a Popeyes in Prince George’s County, Md. Last week, the chain announced it would start selling the popular sandwich again after a two-month shortage, and sales resumed Sunday.

YouTuber PewDiePie is more popular than NBA star LeBron James among young male Generation Zers, according to research from Morning Consult. This is just a slice of a growing body of evidence that shows influencers hold considerable sway over young people, according to "The Influencer Report: Engaging Gen Z and Millennials."

Adobe, Twitter and the New York Times are teaming up to fight deep fakes. At its annual MAX conference in Los Angeles, Adobe displayed a prototype of a system that lets creators and publishers securely connect attribution information to content. The technology will be included in software Adobe sells, but is also an open standard others can adopt. (Axios)

The executive producer of the Tonight Show may handle content and messaging for a presidential campaign. According to Page Six, 28-year NBC veteran Jim Bell is exiting the show and "has been talking to Democratic hopefuls about a role on a 2020 campaign, potentially creating media content and messaging."

NASA sent 12 bottles of French wine to the space station Monday, but the astronauts can’t drink it. According to the Associated Press, the bottles of Bordeaux will stay in space for a year (and then be sent back to Earth) to study how weightlessness and radiation affect how wine ages. The experiment is intended to help the food industry discover new flavors. (Associated Press)

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