INTERNATIONAL: China emphasis for Text 100 offer

BEIJING: Text 100 International is restructuring its North Asia operations to stress its China-led strategy.

The restructure comes after the re-brand of marketing services parent OneMonday Group to Next Fifteen Communications Group last month.

According to Text 100 Asia-Pacific director, Andrew McGregor, the Beijing office will open as a wholly-owned operation in January 2003.

Former Asia-Pacific business development manager and Chinese national, Chris Tang, will relocate from Sydney to become the general manager of the China business.

The shake-up also sees Text's former Hong Kong MD Simon Craddock adopting the role of GM, Greater China, out of the consultancy's Tokyo offices; after less than a year heading its Hong Kong operations (PRWeek, 15 March).

Craddock's successor in the Hong Kong office is APCO vice-president of client services, Chris Sorenson.

Under the restructure, the Hong Kong office will now operate as a branch of Text 100 Beijing.

'I've restructured the entire North Asia operations to better suit the needs of the markets,' McGregor said. 'That meant getting the right people - and the right markets - in place.'

McGregor admitted market conditions had spurred moving logistics to burgeoning China - including a recent tie-up with Taiwan consultancy Apex Public to operate as a Text 100 licensed office.

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