Political messaging: there will be not one general election, but 650 local ones

One of Labour's leading advisers recently did an audit of the plans for digital campaigning and, after a full presentation, still wasn't satisfied. When asked why, they replied: 'The strategy can't be the right one - I've never seen one of our ads.'

by John McTernan
Think you know how this is going to pan out? Then think again, writes John McTernan
Think you know how this is going to pan out? Then think again, writes John McTernan

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