Political messaging: there will be not one general election, but 650 local ones

One of Labour's leading advisers recently did an audit of the plans for digital campaigning and, after a full presentation, still wasn't satisfied. When asked why, they replied: 'The strategy can't be the right one - I've never seen one of our ads.'

by John McTernan

Think you know how this is going to pan out? Then think again, writes John McTernan

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