From last year's entries of Colman Getty's Nicky Stonehill, consultant Peter Samson, Tartan Silk PR director Martin Hunt, Channel Four regional comms manager Gillian Taylor and Itsnotrocketscience head of PR and marketing Ross Laurie, only Laurie (at 47) and Taylor (at 24) remain on the list.
Although they have been joined by new entry at 19, consultant Susie Gray.
How to explain this? Stonehill is now in a relationship (and therefore no longer eligible), Samson was unavailable for comment and Hunt, although still eligible, is said to be happy that he is no longer in the list.
Laurie, who is saddened by his placing for a second year running, explains that to be on it twice 'looks very sad indeed'.