DIARY: All roads lead to the NEC in the name of charity

Diary is calling on readers to take part in what promises to be the largest charity fundraising bike ride in the UK.

The bike ride, launched by Lord Heseltine, chairman of PRWeek publisher Haymarket, aims to raise £1m for the British Heart Foundation, and is set to take place on 27 April 2003.

PRWeek is itself entering a team, joining thousands of others who are set to start their journey in London, Oxford, Birmingham, Manchester, Derby or Sheffield, and ending at the NEC.

Agencies and in-house teams willing to take part, collectively or individually, should call 09067 530 167 or go to www.thebikeshow.com.

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