Halloween TikTok challenges: Witch brand did it best?

It's a spooky good time on TikTok.

Already have the "Spooky, Scary Skeletons" dance down pat?

No idea what we’re referring to? Then get on TikTok and, while you’re at it, check out these Halloween-themed brand challenges.

Mucinex’s #TooSickToBeSick Challenge
The cold medicine brand is encouraging TikTok users to capture how they transform from "too sick," aka groggy and bundled up, to "so sick," as in glammed out and Halloween ready.

Chipotle’s #Boorito
The chain wants TikTokkers to post videos of themselves in their Halloween costumes, using the hashtag #Boorito. The five posts with the most likes will win the creator a year of free burritos. 

Fruit by the Foot’s #CostumeByTheFoot
Fruit by the Foot is inviting people to make Halloween costumes out of Fruit by the Foot and post their creations on TikTok.

Let us know your favorite!

— PRWeek US (@PRWeekUS) October 31, 2019

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