Case study: Spy agency breaks cover to promote Poppy Appeal

A mission involving British intelligence helped propel the annual Royal British Legion (RBL) Poppy Appeal onto the national news agenda in the run-up to this year's Armistice Day.

by Jonathan Owen

TV presenter Ben Shepherd, one of the celebrities helping to raise funds for the RBL Poppy Appeal, in London

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

Limited Article Views (Excludes Subscriber Only Content)
Select Newsletters (Excludes Subscriber Only Bulletins)

Register

FREE

Limited free articles a month
Limited number of free email bulletins

To receive full access to PRWeek's content subscribe today and receive:

Unlimited access to PRWeek content
Daily Breakfast Briefing
Breaking News Alerts
Weekly Online Edition
Agency Business Report
Weekender Edition
PRWeek Magazine
Full Archive Access

Subscribe Options

Subscribe and save 10%

Enjoy these subscriber-exclusive benefits:

Unrestricted individual access to prweek.com
Breaking news and industry updates via PRWeek Daily News bulletin
Exclusive access to Power Book and Top 150 UK Agency Business Report

Join today

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

UK Individual Subscribers
Click here >>