Gordon Thomson will join The Observer's sports glossy next month in the newly created post of deputy editor.
OSM editor Matt Tench said: 'There has been a growing feeling that we needed to beef up the team a little bit. Everything was slightly done on the hoof when we launched OSM two-and-a-half years ago. There were constraints at the time, not least in terms of finance.'
Thomson has been at Maxim for the last three years, before which he was assistant producer for Sky Sports News and a contributing editor to Goal magazine. 'He is an outstanding magazine journalist, full of ideas,' said Tench.
Thomson will be expected to inject new life into OSM's mix of serious sports features, lighter items and interviews.
He will both commission and write in the new role. Tench said: 'I see him being involved in an awful lot. All magazines live and die by their energy and their ideas. We all know that if you have the same team in place you can tend to come up with the same ideas time and again.'
He continued: 'In three to six months' time, I would be surprised if the magazine didn't look different. As you would expect, we are continually re-evaluating whether ideas have gone stale.'
Tench said he wanted PROs to carry on pitching ideas at him and at Thomson. But he warned: 'The most irritating PR pitch is the one which makes you think: "Why would we be interested in that?".'
Ideas from off the beaten track would be welcome, although he said: 'In itself, a strange sport is not enough. Usually at heart there is a good human interest story.'
Meanwhile, The Observer's home affairs editor Martin Bright will add education to his brief as education correspondent Tracy McVeigh has been appointed foreign news editor.