Samsung’s "space selfie" satellite shocked a Michigan resident this weekend after it landed in the garden of her property.
The planned landing followed Samsung Europe's campaign that invited people to take "space selfies" by sending the company their photos, which it then beamed to a satellite carrying Samsung Galaxy phones.
The apparatus was launched last Wednesday from North Dakota and was due to land this week.
Nancy Mumby-Welke heard a loud crash outside her farmland home in Gratiot County, Michigan, and posted a photo of the payload, which had a Samsung logo.
The device also carried a logo of South Dakota-based high-altitude balloon manufacturer Raven Industries, which collected the apparatus at Mumby-Welke's home.
Mumby-Welby commented on Facebook, "Unbelievable, look what just fell out of the sky and 9-1-1 is baffled and it’s caught up in our tree."
The campaign was the first to be commissioned by Samsung’s chief marketing officer for Europe, Benjamin Braun, who joined the electronics giant from Audi this year.
Created by Bartle Bogle Hegarty London, the payload carried a Samsung phone containing a selfie of model and actress Cara Delevingne. It was supposed to be the world’s first "selfie to space."
"Early on Saturday, Samsung Europe’s SpaceSelfie balloon came back down to Earth. During this planned descent of the balloon to land in the U.S., weather conditions resulted in an early soft landing in a selected rural area," a Samsung spokesperson said. "No injuries occurred, and the balloon was subsequently retrieved."
This story first appeared on campaignlive.co.uk.
