Allan, who joined last week, takes up a remit that includes media relations and event management. She replaces Francesca Lewis, who left six weeks ago to join the Department for Culture, Media and Sport as press office features manager.
In terms of event management, Allan will handle PR for the Country Living Fairs and the Good Housekeeping Institute. In the past three years Allan has worked as a freelance PRO, under the banner Ginger Sports PR.
NatMags is also on the hunt for a PR manager for its Cosmopolitan group.
The role has been vacant since the departure of Andrea Knowles to take a PR role at Dennis Publishing five weeks ago (PRWeek, 29 November).