Gen Z: 'PR is an ex-girlfriend wearing a T-shirt saying "He's good in bed"'

PRWeek sat down with four trainees at W's new social enterprise, WX, to find out about life at the agency, their impressions of PR and whether kids really dig Stormzy.

by Arvind Hickman

Inaugural WXers (L-R): Maya Egbo, Lucas Green, Caroline Akintunde, Jay Young and Adam Savva.

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