Hogarth wins John Lewis Partnership financial PR brief

City PR agency The Hogarth Partnership has picked up the financial and corporate brief for The John Lewis Partnership.

John Lewis put the brief out to pitch following a conflict of interest with Tulchan Communications, which won Debenham's account two months ago (PRWeek, 11 October).

Hogarth will handle a financial PR remit, concentrating on communicating the company's partnership structure.

It is understood the agency won the brief after a seven-way competitive pitch.

John Lewis general editor Paul Burden said: 'We do want to be better understood in the City, because although we're not a public company we do issue bonds, so it's important we communicate with the City press, opinion-formers and analysts.'

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