PR and comms must counter the instinctive ageism in the media

The notion of a study-work-retire life pattern is becoming increasingly old-fashioned as more of us try out different careers, travel the world, or begin new relationships in our 50s, 60s, 70s and 80s.

by Emma Twyning
PR and comms professionals are well-placed to help the media mind its language, argues Emma Twyning
PR and comms professionals are well-placed to help the media mind its language, argues Emma Twyning

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