The PR Week: 10.18.2019: Aaron Kwittken, KWT Global, at PRDecoded

KWT Global's CEO warns against the dangers of purpose washing.

Aaron Kwittken, founder and CEO of KWT Global
Aaron Kwittken, founder and CEO of KWT Global

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Aaron Kwittken, founder and CEO of KWT Global, says companies may be transforming a purpose economy into a "purpose echo chamber."During his panel, Kwittken gave an extensive list of "wannabes" and "winners" who are either doing purpose wrong or right. He chats about that and more in this special conference edition of the PR Week.

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