Why a crisis preparedness strategy is insurance worth paying for

We need to change the mindset towards crisis preparation in the Middle East, says Nic Labuschagne, regional lead for crisis and issue management at APCO Worldwide.

by Nic Labuschagne
There's a surprising level of resistance to crisis preparedness in the Middle East, says Nic Labuschagne (©GettyImages)
There's a surprising level of resistance to crisis preparedness in the Middle East, says Nic Labuschagne (©GettyImages)

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