CIPR appoints comms agency to create campaign for 'no deal Brexit'

The CIPR industry body has selected brand comms agency Launch to create a series of short films targeting small businesses ahead of the 31 October Brexit deadline.

CIPR appoints comms agency to create campaign for 'no deal Brexit'

The 'talking head' films will feature practical advice to SMEs on how they can prepare for a no deal Brexit when it comes to PR and reputation.

The initiative is financed with £146,000 from the Government's Business Readiness Fund.

The agency’s content division will manage the production of the series – from storyboarding and scripting to directing, filming and editing.

The films will feature a range of sectors – including health, IT and technology, schools, construction, retail and transport – and be supported with targeted paid social.

CIPR CEO Alastair McCapra said: "Our role is to help SMEs communicate effectively at this critical time. Launch have the content expertise and quite simply a great attitude to make things happen fast."

The campaign will run alongside the Government’s Get Ready for Brexit campaign. 

Launch Founder Johnny Pitt added: "Hats off to the CIPR for securing central Government funding. We’re pleased as punch to have landed the high-profile project and to do our bit to help the whole industry."

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