Saudi Arabia turns to influencers to give nation's image a makeover
As war in Yemen rages on and controversy around Jamal Khashoggi's murder lingers, Saudi Arabia is turning to influencers to shed a positive light on the kingdom as it slowly opens up to tourism. The tactic is part of a broader PR offensive to improve perceptions in line with Mohammad bin Salman's 2030 Vision.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>