PRWeek UK Awards Winners 2019: Marketing Communications - FMCG, Health, Beauty, Retail, Fashion
The Marketing Communications - FMCG, Health, Beauty, Retail, Fashion award goes to Poundland's Valentine's Day 'Bling Ring' campaign, which was based on solid insight and adapted quickly from the original strategy to take advantage of fast-moving social-media trends and achieve mass-media coverage.
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