P&G global programme leader: 'Brands should be wary of jumping onto any hot topics'

Senior Proctor & Gamble marketer Allison Tummon Kamphuis says businesses are increasingly seeing their commercial success linked to 'genuine purpose', but warns against joining causes that do not match.

by Stephen Delahunty
Allison Tummon Kamphuis speaking at the event
Allison Tummon Kamphuis speaking at the event

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